People think you go into business to make as much money as possible. Money is nice; happiness in life is priceless. The reward of your daily “work” is a treasure most never know or understand. Previous work experience has shown us that money isn’t everything, hating your work life and dragging that home is a terrible thing for a family. We feel that inherent happiness in work will result in financial success. Organically allowing passion and interest to drive your business is a viable model in our opinion.
The intangibles are always a concern. We try to alleviate that by paying due concern to all things unknown or uncomfortable to us, being wise and humble enough to seek help when we need it. It may be a bit nostalgic but we celebrate the smallness and the blending of science and art. We believe that having a “neighborhood brewery” where people come to enjoy good beer, camaraderie and see what is available on any given day is a very viable concept. Our approach builds in flexibility with the product and marketing plan. It will allow us to build the best beers we can and stay focused on that. We will have flexibility to experiment and have a chance to be directly interactive with and interested in our customer base.